A third of us are now donating via mobile devices, reveals Give as you Live
Facebook and Twitter beat YouTube when it comes to social support
22 APRIL 2015, LONDON, UK
SummaryLondon (22nd April 2015) – Almost a third of Brits (31%) are now donating to charity via text message on their mobile phones, according to research from Give as you Live, the shopping website with a heart.
In a similar survey in 2013, one in 10 of respondents said that text was their preferred method of donation.
Digital channels are beginning to outpace more traditional forms of giving. Nearly two thirds of us (61%) now donate online through giving websites, while half of Brits (50%) still donate to charity using direct debit payments.
These results come from Give as you Live’s shopper insight study, a sample of 4,000 shoppers from Give as you Live’s 60,000 strong shopper base, who were asked about their digital charity support.
The study revealed that more than half (55%) of people follow their favourite charities on Facebook, 30% follow them on Twitter. Just 10% use YouTube to keep up to date with their charities, while one in five (19%) follow a charities blog/website for updates.
The Top 10 UK Charities By Facebook Likes
Charity Name: The Church of Jesus Christ of Latter-Day Saints
Number of Facebook Likes: 1,328,147
Charity Name: Imperial Cancer Research Fund
Number of Facebook Likes: 1,154,094
Charity Name: Cancer Research UK
Number of Facebook Likes: 1,153,497
Charity Name: Dogs Trust
Number of Facebook Likes: 784,426
Charity Name: Help for Heroes
Number of Facebook Likes: 554,234
Charity Name: MacMillan Cancer Support
Number of Facebook Likes: 545,643
Charity Name: RSPCA
Number of Facebook Likes: 545,643
Charity Name: Marie Curie Cancer Care
Number of Facebook Likes: 543,345
Charity Name: British Heart Foundation
Number of Facebook Likes: 285,665
Charity Name: NSPCC
Number of Facebook Likes: 278,838
Steff Lewis, Head of Consumer Insights at Give as you Live, commented: “Charity donations are rapidly going digital with mobile phones and online giving being two of the most popular ways for consumers to donate to charity. Unlike payroll giving and direct debit, many online and mobile donations can be one offs; for example, texting in to support a national campaign like Red Nose Day or sponsoring a friend. The challenge charities now face is finding creative ways to ensure these channels provide regular and dependable funds.”
Further insights revealed that people in the UK support an average of three charities a year, with 40% of people in the UK now supporting five or more charities in one year.
To date, Give as you Live has helped to raise over £5.5million for UK charities. Every registered UK charity can benefit, and almost 4,000 online retailers are taking part, including Tesco, John Lewis, Selfridges, lastminute.com, ASOS.com and many more.
For more information about Give as you Live, please visit: www.giveasyoulive.com
About Give as you Live
Visit Give as you Live homepage
Working with all 220,000 UK-registered charities, Give as you Live enables supporters to raise funds for any charity of their choice every time they shop online, without spending a penny more. Give as you Live can unlock the ‘hidden millions’ available to UK charities through their supporters’ online shopping, seamlessly moving money from the corporate sector at no cost to the charity or general public. So far, Give as you Live has helped shoppers raise £3,878,449.90 for charities in the UK.
Participating charities can receive up to 90% revenue share and already more than 400 charities receiving over £25 per year per supporter, with almost half receiving over £50 per year per supporter, through Give as you Live. The donation shown on the Give as you Live website is always the value that the charity receives.
Give as you Live can be used with over 2,600 of the biggest online retailers, from supermarkets, to travel agents, to dating sites. In addition to the likes of Expedia, John Lewis, iTunes, and lastminute.com, the most recent retailers to sign up include ASOS, Argos and EDF Energy, with the full list available here. Taking levels of UK online shopping into account, Give as you Live has the potential to raise £2billion every year for the UK’s charities.