Mondays are the most popular days for online Christmas shopping

Give as you Live shopping trend analysis reveals 5pm to be the peak time for online sales

LONDON (2nd November 2015) – Mondays at 5pm is when shoppers will flood online sites to make Christmas purchases, according to trend analysis by Give as you Live, the shopping website with a heart.

Cyber Monday and Black Friday aside, last year’s peak festive shopping days were Tuesday the 2nd (the day after Cyber Monday), Monday 8th and Monday 15th December.

Give as you Live analysed the behaviours of more than 30,000 active users shopping at over 4,000 retailers during November and December in 2014 and 2013.

Give as you Live found that the majority of sales were being made at 5pm during these months, whereas the average order value is highest at 2pm, suggesting that most shoppers make their priciest purchases in the middle of the day.

When it comes to the number of purchases, the top five retailers in November and December were:

  • Amazon
  • eBay
  • John Lewis
  • Marks & Spencer
  • Sainsbury’s

Greg Hallett, Managing Director at Give as you Live, said, “With all the hype around shopping sprees such as Black Friday and Cyber Monday, we were interested to see the true online shopping behaviours of Brits during the festive season. From our analysis of Christmas shopping statistics over the past two years, shoppers are most productive with their online festive purchases straight after the weekend.”

“Before shoppers hit the sites to make their festive purchases, we urge them to sign-up to sites like Give as you Live in order to give to both loved ones and charity. Every time a purchase is made through Give as you Live, a percentage of the purchase price is donated to charity. It doesn’t cost the shopper anything extra as the donation is paid out of the commission Give as you Live receives from the retailer.”

About Give as you Live

Visit Give as you Live homepage

Working with all 220,000 UK-registered charities, Give as you Live enables supporters to raise funds for any charity of their choice every time they shop online, without spending a penny more. Give as you Live can unlock the ‘hidden millions’ available to UK charities through their supporters’ online shopping, seamlessly moving money from the corporate sector at no cost to the charity or general public. So far, Give as you Live has helped shoppers raise £3,878,449.90 for charities in the UK.

Participating charities can receive up to 90% revenue share and already more than 400 charities receiving over £25 per year per supporter, with almost half receiving over £50 per year per supporter, through Give as you Live. The donation shown on the Give as you Live website is always the value that the charity receives.

Give as you Live can be used with over 2,600 of the biggest online retailers, from supermarkets, to travel agents, to dating sites. In addition to the likes of Expedia, John Lewis, iTunes, and, the most recent retailers to sign up include ASOS, Argos and EDF Energy, with the full list available here. Taking levels of UK online shopping into account, Give as you Live has the potential to raise £2billion every year for the UK’s charities.