Retailers should prepare for last minute Valentine’s Day purchases

Almost half of Brits are buying Valentine’s gifts the day before or on the day, reveals Give as you Live

21 MARCH 2014, UNITED KINGDOM
Summary
Almost half (45%) of Brits are set to buy their Valentine’s gifts either the day before, or on their way to see their partner this year, according to new research from online shopping platform, Give as you Live.

Almost half (45%) of Brits are set to buy their Valentine’s gifts either the day before, or on their way to see their partner this year, according to new research from online shopping platform, Give as you Live.

The research also showed that over a third (36%) of shoppers will make their passionate purchase anywhere between a week to a few days before Valentine’s Day. In comparison, under one in five (17%) UK shoppers will buy their gifts anywhere between a week to a month in advance.

Polly Gowers OBE, CEO and Founder of Give as you Live, commented: “Men and women across the UK are leaving it late for their Valentine’s Day purchases, so retailers need to be prepared to make the most of this surge of last minute buys. This trend of becoming a last minute nation reared its head during the busy Christmas period too, with retailers such as Amazon, ASOS and John Lewis extending their next day delivery date up until the 23rd December. Options such as click and collect and express delivery can be the difference in the consumer decision making process as well as help drive ecommerce sales during the busy Valentine’s season.”

When it comes to Valentine’s Day spend, Brits will part with an average of £28 per person on gifts. Men spend significantly more than women; the average spend for men is £34, for women it’s £23.

Londoners on average will spend by far the most on their Valentine’s gifts (£61), with those in Wales spending the least (£9.60).

Region

Average purchase

London - £61.39

East/East Anglia - £37.90

West Midlands - £31.14

East Midlands - £29.74

North East - £25.55

South East - £23.25

Scotland - £22.94

South West - £21.32

North West - £21.00

Wales - £9.60

A third (29%) of those who are in a relationship spend absolutely nothing on Valentine’s Day gifts, whilst a quarter (25%) spend £20 or less.

The results come from Give as you Live, an award winning online shopping platform; who commissioned a survey of over 2,000 people across the UK. The survey asked about the way in which British consumers shop for Valentine’s Day online. As a retail CSR expert, Give as you Live knows the importance of social responsibility in both acquiring and retaining customers. Any retailer can work with Give as you Live, who in turn can boost that retailer’s CSR credentials, customer loyalty and provide valuable data that delivers customer insight.

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About Give as you Live

Visit Give as you Live homepage

Working with all 220,000 UK-registered charities, Give as you Live enables supporters to raise funds for any charity of their choice every time they shop online, without spending a penny more. Give as you Live can unlock the ‘hidden millions’ available to UK charities through their supporters’ online shopping, seamlessly moving money from the corporate sector at no cost to the charity or general public. So far, Give as you Live has helped shoppers raise £3,878,449.90 for charities in the UK.

Participating charities can receive up to 90% revenue share and already more than 400 charities receiving over £25 per year per supporter, with almost half receiving over £50 per year per supporter, through Give as you Live. The donation shown on the Give as you Live website is always the value that the charity receives.

Give as you Live can be used with over 2,600 of the biggest online retailers, from supermarkets, to travel agents, to dating sites. In addition to the likes of Expedia, John Lewis, iTunes, and lastminute.com, the most recent retailers to sign up include ASOS, Argos and EDF Energy, with the full list available here. Taking levels of UK online shopping into account, Give as you Live has the potential to raise £2billion every year for the UK’s charities.

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